For gamification and engagement mechanics to be preferred by Swedish freelancers, it is recommended to use achievement-based user levels with clear instructions on how to advance between them.
The use of professional terminology is seen as a necessity to prevent the platform from feeling childish. Public rankings and the ability to earn points were seen as wanted features. Educational content was also considered an engagement mechanic, where users could both create and sell courses, as well as earn badges upon completion.
It was deemed important not to collect data derived from the gamification features. Features that penalise users, such as lowering a users lever if they are slow on responding to messages was not wanted.
USER RETENTION
3.77
Neutral/Agree
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