The findings show that Swedish freelancers prefer to personalise their profiles and control the information presented. The setup process for profiles should not have too many required fields and personal details should not be shared without explicit consent from the user.

To enhance user retention, the platform should avoid penalising users for updating their profiles, such as changing their username. Personalisation should be optional and not forced upon users if they opt out. The platform should also require verification for users who want to share widely known brands they previously worked for.

For gig management, Swedish users want the ability to customise workflows rather than being restricted to a predetermined one. They also desire the option for clients, after handover of projects, to be able to write custom reviews for that specific gig. In the terms of matchmaking, freelancers prefer the platform to handle automatic tailoring between clients and sellers. Similarly freelancers prefer that the platform handles payments between sellers and clients.